Before I proceed with this email course, I want to personally congratulate you for making it this far! I’m very proud of you and your commitment to succeed. Surely, your success is my ultimate goal to achieve.
In this training, I’m going to give you different article styles you can use when you are writing your blog post. Most of the challenges that are faced by beginners is writing content. Thus, my goal is to give you the “formats” to follow so you’ll be more focused on writing the interesting contents rather than thinking on how to do it.
Okay – so let’s get cracking!
Write Product Reviews
Product reviews are great and highly recommended if you are into the affiliate marketing business. It is a direct way of making money from your website.
Here’s a very basic format of writing product reviews:
- Brief Summary
- Comparison with other products
If you’ll write 200 words per section, you’ll have 1,200 words blog post! That’s pretty awesome!
You can also insert tutorial section, which will probably add 500 – 1000 words. You’ll have in total of 2,000 ++ words. If this will take you a couple of days or even a week to write, it would be worth it as Google will definitely prefer your blog post having the most comprehensive review.
Writing product reviews is essential in making money through affiliate marketing; while others do it to have access to the products themselves; others use them as a means to build credibility as an influencer, or simply to attract attention and increase traffic. Whatever your purpose is – writing product reviews will do good and will add to your online success.
So how are you going to write a 1,200 to 2,000 words product review? Here are my Top 7 Tips in Writing a Really Good Product Review:
Commit a Time to Spare
Writing a good product review requires ample time to research, compile and write a meaningful and honest review. It’s not as simple as throwing 400-500 words but an in-depth article with 1,000 – 2,000 words minimum. Before writing, ensure you can commit the time needed to make yours a review worth reading.
Choose and Stick to the Product
One of the primary decisions a reviewer needs to make is what product to write about. You have to be absolutely sure that it is something you want and can use, and would interest your readers and fits the theme of your site. Web services, software, technology tools, healthcare products, household gadgets, exercise equipment and books all make good topics.
Get to Know Your Readers
While it is easy to write about a product that interests you personally, it’s highly recommended to consider what your readers care about most. It is vital to get to know your audience and their interests.
So how do you get to know your readers? It’s actually much more than knowing the general statistics (gender, age group, interest, etc.). To know your readers, you need to know your readers intimately; you need to know what makes them tick, and what makes them turn away.
Ask yourself the following questions about your readers:
- What kind of products would interest them?
- What would they benefit from the most?
- What problems they have that need to be solved?
- What questions would they have?
A good place to find answers is the FAQ page of the product website. If that’s not available, brainstorm any issues that you can think of and respond with answers.
This is very tricky, especially if you put affiliate links on the product review. Being objective means there are no biases and you don’t have any connection with the merchant companies. However, you can still achieve being objective by including the pros and cons of the product; what you like or dislike about the product.
The adage “honesty is the best policy” holds true for product reviews. Your reputation and credibility are at stake so don’t do whatever may discredit that.
Seriously Know The Product
A common mistake many affiliate marketers make is to review a product without actually using it. To gain credibility, you have to have some experience with the product — and the better you know the product, the more trustworthy your review becomes. So seek to gain expertise in its use and understand its features and advantages inside and out.
Use Relevant Jargons
Jargons may sound odd to include and may turn off your readers, but these actually will prove that you know what you’re talking about. If you, later on, explain what the jargons really mean, your readers will greatly appreciate that.
Depending on what type of readers you have, you might need to state the review in language anybody can comprehend. When writing to industry insiders, be that as it may, use any specialized verbiage that would be viewed as basic information.
Provide Practical Examples
You will never go wrong with personal practical examples. This will show empathy to your readers that you, like them, experienced the problem and find the solution by using the product.
Make it as believable as possible – provide screenshots, videos and images. Use a common language that is easy to understand and resonate.
Question and Answer
Quora is a very popular question-and-answer website where questions are asked, answered, and edited by Internet users, either factually or in the form of opinions.
It is very intuitive and highly convertible into traffic because people simply write questions when going to Google. The questions have a wide range of answers – it could be a specific product, how to use the product or, is it worth buying the product? This is a perfect opportunity for us to provide them with answers!
An article that answers a specific question creates more space to hook up your readers. You can link another post for further reading, you can lead them to an affiliate link for potential affiliate sale, you can make them sign up and become subscribers or maybe make them follow you in social media platforms.
I really like this article style because you can easily fit in with keywords. The keywords to use don’t need to be in the form of a question. Any keyword can be turned into a question or multiple questions.
Let’s take a look at this keyword: how to publish an ebook
You’ll get the potential question titles using Jaaxy. But these are some of the great titles to start with:
- How much does an average self-publishing author make on Amazon?
- What’s the best way to self publish an e-book on social media, business, & self-help?
- How successful are authors who self-publish their books as ebooks on Amazon?
Tutorials and How-To’s
Tutorials and How-To become a really popular type of content as people search for anything that will teach them to do stuff. With the gaining popularity of do-it-yourself (DIY) projects, the internet becomes the information gateway for everything – from fixing a doorknob, resolving plumbing issues, painting the entire house or laying turf to your backyard.
We recently built our house and all the tutorials we found on the internet helped us to save a great deal, especially if you’re living in Australia, every work that requires manpower costs money.
An example is landscaping. We asked for quotes to do our landscape and we’re so surprised how costly it is. It ranged from $8,000 to $20,000. So, my husband and I decided to do it ourselves and we spent $1,650 plus heaps of learning how to take care of our lawn.
Tutorials become one of the most lucrative types of content, but takes a lot of time to write and do research. More often, I see beginners (myself included) quickly writing a 1,000-word tutorial using a keyword they found and calling it a day.
However, if you use this type of article post to its full potential, there are tons of available tools you can leverage for more traffic, sales and authority. Not all tutorials have to be super detailed and in-depth, but those that require a lot of teaching could contain the following:
- Text Content
That’s all based on the same idea and same content, but in different formats, they’ll appeal do different audiences. Plus, they can work together to make the overall “content” related to the topic much better.
Top 10 Lists
Top 10 lists is one of my favourites to write because I can organize my thoughts on how I will write the article. Though the basic idea is simple, coming up with ten things is quite exhausting too. But, it doesn’t always have to be 10 things. I normally list down all the ideas and if I can’t reach up to 10, I will cut it out and just put a title ‘Top 7’ or ‘Top 3’, depending on how many I’ve written down.
Writing Top 10 List is also a great opportunity to use affiliate links from multiple companies at once. If you had a post about the top 10 baby strollers in 2019, make sure to include an affiliate link for each one featured on the list!
If there’s enough attention to each of the products, you can also write an individual review of each in the top list, then cross-link your posts.
Writing about what is on “trend” or “viral” should be fast and beguiling to grab attention. Though you can use Google Trends to look for a topic, still, social media news feeds will give you the most up to date of what’s happening right now in any given niche. Use the famous hashtags in looking for relevant keywords.
One of the main reasons why writing about a trending topic is popular, it doesn’t involve any keyword research nor SEO rules. You can easily punch out a 500-word post and share to all social media platforms. With the right hashtag and catchy title, it can go viral in no time.
If you do engage in a bit of SEO, and make your post a bit smarter, longer, and optimized, all that social love is going to help you in the SERPs too. We see this all the time when big scams get busted. When a scam goes down, if you have written about that on your site, chances are your traffic will spike.
There are tons of writing styles to use and no one can stop you from using them, other than what I’ve mentioned above. When you’re starting out, your main goal is to create a lot of great contents.
Inside Wealthy Affiliate, as both a Starter/Premium member, you have access to the SiteContent platform. This platform offers some of the most amazing features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.
It offers you some unbelievable features that are going to make your life as a “blogger” much more efficient.
- 100’s of critical grammar and spelling checks
- Duplicate content checker
- Automated publishing directly to your website
- Writing goals and accomplishments
- SEO analysis and checks
- Content structure analysis
- Ability to template content
- Vocabulary enhancement suggestions
If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.
This concludes our 5-day email course and I really hope that I have provided the best help possible for you to start out. As part of my mailing list, I will send you all the tips and tricks I know to become successful in affiliate marketing regularly. You can also shoot me a message anytime inside Wealthy Affiliate and I will respond to you as soon as I can.